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Marketing and Business

Allen, Cliff, Deborah Kania, and Beth Yaeckel
Internet World Guide to One-To-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time (1998)

Barrentine, Pat, ed.
When the Canary Stops Singing: Women's Perspectives on Transforming Business (1993)

Catlin, Katherine, and Jana Matthews
Leading at the Speed of Growth (2001)

Donnellon, Anne
Team Talk: The Power of Language in Team Dynamics (1996)

Drucker, Peter F.
Managing the Non-Profit Organization: Principles and Practices (1992)

Duarte, Deborah L., and Nancy Tennant Snyder
Mastering Virtual Teams: Strategies, Tools, and Techniques that Succeed (1999)

Edwards, Paul, and Sarah Edwards
Teaming Up: The Small Business Guide to Collaborating with Others to Boost Your Earnings and Expand Your Horizons (1997)

Falkenstein, Lynda
Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out (1996)

Gronstedt, Anders
The Customer Century: Lessons from World-Class Companies in Integrated Marketing and Communications (2000)

>"Exchange is the center concept underlying marketing. It calls for the offering of value to someone in exchange for value." - Philip Kotler
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	Marketing Services About Grotto The Grotto Blog Contact Us Home Call 847.475.9724 Grotto Communications, Inc., Evanston, IL	Marketing and Business Allen, Cliff, Deborah Kania, and Beth Yaeckel Internet World Guide to One-To-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time (1998) Barrentine, Pat, ed. When the Canary Stops Singing: Women's Perspectives on Transforming Business (1993) Catlin, Katherine, and Jana Matthews Leading at the Speed of Growth (2001) Donnellon, Anne Team Talk: The Power of Language in Team Dynamics (1996) Drucker, Peter F. Managing the Non-Profit Organization: Principles and Practices (1992) Duarte, Deborah L., and Nancy Tennant Snyder Mastering Virtual Teams: Strategies, Tools, and Techniques that Succeed (1999) Edwards, Paul, and Sarah Edwards Teaming Up: The Small Business Guide to Collaborating with Others to Boost Your Earnings and Expand Your Horizons (1997) Falkenstein, Lynda Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out (1996) Gronstedt, Anders The Customer Century: Lessons from World-Class Companies in Integrated Marketing and Communications (2000)	Hey, Kenneth R., and Peter D. Moore The Caterpillar Doesn't Know: How Personal Change is Creating Organizational Change (1998) King, Janice M., Paul Knight, and James H. Mason Web Marketing Cookbook (1997) Kotler, Philip Kotler on Marketing: How to Create, Win, and Dominate Markets (1999) Marketing for Nonprofit Organizations, 2nd ed. (1982) MarketingProfs.com Marketing Know-How from Professionals and Professors Marketing Sherpa Practical News and Case Studies on Internet Advertising, Marketing and PR Toffler, Betsy-Ann, and Jane Imber Dictionary of Marketing Terms, 2nd ed. (1994) Weiss, Robert S. Learning from Strangers: The Art and Method of Qualitative Interview Studies (1994) < return to Resources	Advertising Branding, Logos Brochures Campaigns Consultations Copywriting Direct Mail Email Marketing Events Exhibit Displays Factsheets, Flyers Focus Groups Market Research Marketing Plans Newsletters Presentations Press Releases Speaking, Training Strategic Planning Surveys Web Sites

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