"It's not bragging if you can back it up." - Muhammad Ali

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Marketing Services

Grotto Communications is a full service marketing communications company offering our expertise to achieve both strategic and tactical objectives.

What separates us most from other marketing and public relations firms is that we focus on integrating a wide range of services to optimally support an company's mission and goals, while employing only what is needed.

Samples of our work (far right column) show you WHAT we do. This page describes HOW we do them. Service areas include...

Strategy Development

• Develop marketing plans.
• Conduct market research.
• Develop brand identities.
• Create integrated systems of communication.
• Implement customer relationship management (CRM) systems.

Project Management

• Plan and execute processes, programs and events.
• Train staff, coordinate efforts of other stakeholders as appropriate.
• Provide regular reporting and evaluation mechanisms.

Public Relations
Press and media relations

• Develop strategy to obtain press coverage that achieves client objectives.
• Identify target audiences, key media and story angles.
• Craft press release, media alerts and story pitches.
• Send/pitch to target media.

Internal Communications

• Assess the effectiveness of internal communication structures, identify issues and concerns.
• Implement tools to facilitate the dissemination of key information to internal stakeholders.
• Solicit feedback.
• Engage staff in problem solving.
• Provide communications training, as needed.

Qualitative and Quantitative Research

• Develop survey instruments.
• Identify and communicate with sample subjects.
• Arrange research sessions (including catering, presentations, materials).
• Conduct focus groups.
• Gather results.
• Write reports.