To most, the world of typography is essentially invisible. We read, we write, we see letters of several styles and sizes pretty much all day…in work, ads and right here right now! But the underlying personality that the fonts convey can be rather a mystery to all but the designers and the production savvy among us. If you’ve ever even casually wondered about the life of a typeface, peek in at the Font Conference as they assert their values and lifestyles. (Note: Video clip is housed at CollegeHumor.com, so let that inform your viewing.) Keep in mind what character you’re evoking when you style type in that next document.