Kimberly Pierceall, Prez and Founder of Grotto Communications, Inc.
Kim Pierceall is always interested in what moves people — from energizing people to dance waaaay back when she was a DJ to guiding visitors through an online experience as a web developer.
No matter the medium, she finds the most effective way to communicate important info. She founded Grotto Communications to bring the principles of Integrated Marketing Communications to companies of all shapes and sizes.
Areas of Expertise
- Web, Internet
website design, website redesign, content, style guides, information architecture, organic search engine optimization (SEO), email campaigns - Print
design/layout, publishing, advertising, copywriting, copyediting, production - Strategic Planning
marketing plans, strategy development, mission statements, budgeting, organizational consulting - Social Media
blogs, custom Facebook pages, Twitter, LinkedIn, activation and integration plans
- Communications
writing, editing, public relations, presentations, key messages, manuals - Marketing
marketing plans, branding/style guides, copywriting, focus groups, usability studies - Events and Displays
exhibit display materials, signage, presentations, event consulting, raffle & giveaways design - Other Passions
music, concerts, dancing; film (especially indie and documentary); mosaics; meditation and yoga; throwing parties; long dinners out and about; planning and taking trips, near and far
Education
- Graduate
DePaul University, Chicago, IL - Certificate of Achievement in Applied Leadership for Professionals
DePaul University, Chicago, IL - Undergraduate
DePaul University, Chicago, IL, and University of Kansas, Lawrence, KS
Participation
- Board of Directors, Lincolnwood Chamber of Commerce
- Marketing Council, Evanston Chamber of Commerce
- Communications Committee, Chair, Lincolnwood Chamber of Commerce