Angela Renee — creator of ARTbody: Angela Renee Technique, a unique approach to body sculpting — came to us looking to create a brand identity to represent her unique fitness program. Inspired by some sketches of the human form by Angela (she’s an artist as well), the Grotto team crafted a round mark with a curvaceous flow. Modern, feminine fonts spell out the program’s name and tagline (“Every body is a work of art”) while conveying both the stability and elegant motion inherent in her technique.

The raspberry shade makes a vibrant statement onscreen in the new website: www.theartbody.com. Integrating glowing testimonials with details about classes and Angela’s rock-solid credentials resulted in a site that feels in sync with the supportive nature of the program and the experience of the founder/instructor. Already a hit with her students, the website we built is poised to support the rise of Angela Renee and ARTbody as the next wave in health and fitness.