Angela Renee — creator of ARTbody: Angela Renee Technique, a unique approach to body sculpting — came to us looking to create a brand identity to represent her unique fitness program. Inspired by some sketches of the human form by Angela (she’s an artist as well), the Grotto team crafted a round mark with a curvacious flow. Modern, feminine fonts spell out the program’s name and tagline (“Every body is a work of art”) while conveying both the stability and elegant motion inherent in her technique.
The raspberry shade makes a vibrant statement onscreen in the new web site: www.theartbody.com. Integrating glowing testimonials with details about classes and Angela’s rock-solid credentials resulted in a site that feels in sync with the supportive nature of the program and the experience of the founder/instructor. Already a hit with her students, the web site we built is poised to support the rise of Angela Renee and ARTbody as the next wave in health and fitness.
ARTbody web site