Writing Still Matters, duh

Kim PierceallCommunicating and Writing

writing still matters

We love images. We love them pretty. We love them moving. The raging success stories of video from career YouTubers, photos and reels that become instantly Instagrammable, and the stalking-quality of TikTok mania may be the apex of today’s marketing mix. Yet even if your graphics and social content grab attention, as a business or not-for-profit organization you also need … Read More

This Time, It’s Personal: Creating Your Unique Brand Identity

Kim PierceallMarketing

Sometimes in the quest to promote our businesses we can get sucked into trying to look like everyone  else. Mimicking the qualities of successful people is fine; it can help us improve and try on new ideas or approaches. But you must stay connected to the core of what makes your brand unique or you risk disappearing into a sea … Read More

When a Marketing Pro Has to Face the Music: New Website for Grotto

Kim PierceallGrotto: Company & Clients, Website Design, Web Management

new website design

How many times can we make that joke about the cobbler’s kids never getting new loafers? Lots more times because the metaphor is still true. Well, this marketing gal and web spinner finally got around to giving the Grotto Communications website an much needed makeover. How to Decide What to Keep and What to Toss in a Website Redesign Reworking … Read More

How to Get the Right Balance and Write Great Healthcare Content

Kim PierceallCommunicating and Writing

writing great healthcare content

Writing healthcare marketing content is a bit of a tightrope act. You want to be intriguing enough to attract people’s attention in order to share important information about their health and about how you can help. The content must also be very respectful, factual and clear. Whether your audience is prospective patients for a medical practice or healthcare colleagues for … Read More

Wading into Social Media

Kim PierceallSocial Media Marketing

Every Little Bit Counts Whether you post on Facebook, tweet every day or shudder with anxiety at the very idea, social media can connect your business to your customers in meaningful — and profitable — ways. One way to be sure it’s NOT meaningful? Post willy-nilly, in fits and starts, and not only will your followers be baffled by your … Read More

Improving Engagement in Email Marketing

Kim PierceallMarketing

email marketing tips

Email Campaigns: 3 Simple Steps to Improve Your Reach Show of hands: Who is using email to stay in touch with clients/customers and VIPs? Excellent. Now, are you keeping an eye on your response rate? As email continues to be the most important tool for work, getting people to read and react to your incoming message can become more daunting … Read More

Time to Go Mobile

Kim PierceallMarketing, Website Design, Web Management

Time to Go Mobile

Does your web site work for those on the go? Can someone find your business online “single-handedly”? Think about it. Where are they when people look at your website? If you have a business that targets other businesses, do your clients and prospective clients tend to work on the road or at a desk much of the day? Do you … Read More