How to Get the Right Balance and Write Great Healthcare Content

Kim PierceallCommunicating and WritingLeave a Comment

writing great healthcare content

Writing healthcare marketing content is a bit of a tightrope act. You want to be intriguing enough to attract people’s attention in order to share important information about their health and about how you can help. The content must also be very respectful, factual and clear. Whether your audience is prospective patients for a medical practice or healthcare colleagues for … Read More

Wading into Social Media

Kim PierceallSocial Media MarketingLeave a Comment

Every Little Bit Counts Whether you post on Facebook, tweet every day or shudder with anxiety at the very idea, social media can connect your business to your customers in meaningful — and profitable — ways. One way to be sure it’s NOT meaningful? Post willy-nilly, in fits and starts, and not only will your followers be baffled by your … Read More

Improving Engagement in Email Marketing

Kim PierceallMarketingLeave a Comment

email marketing tips

Email Campaigns: 3 Simple Steps to Improve Your Reach Show of hands: Who is using email to stay in touch with clients/customers and VIPs? Excellent. Now, are you keeping an eye on your response rate? As email continues to be the most important tool for work, getting people to read and react to your incoming message can become more daunting … Read More

Time to Go Mobile

Kim PierceallMarketing, Website Design, Web ManagementLeave a Comment

Time to Go Mobile

Does your web site work for those on the go? Can someone find your business online “single-handedly”? Think about it. Where are they when people look at your website? If you have a business that targets other businesses, do your clients and prospective clients tend to work on the road or at a desk much of the day? Do you … Read More

How Do You Know When to Redesign?

Kim PierceallMarketing, Running a Business, Website Design, Web ManagementLeave a Comment

When to Redesign

  New clients often sheepishly shake their heads as they admit how long they’ve been meaning to update their brochure, web site, fill-in-the-blank. Whether it’s time or money or ever-slippery priorities, small business owners and other harried types know that they should point some of their fractured attention toward marketing in order to lure new customers/clients. But how can you … Read More

Writing and Styling Tips for an Online World

Kim PierceallCommunicating and WritingLeave a Comment

Writing and Typing Tips

Are You Spaced Out? Ok, this first one is actually a typing tip. ONLY USE ONE SPACE between sentences. Anyone who took a traditional typing class back in the day had the concept of pushing the space bar twice after every sentence drilled into their noggins. But in the publishing world — where typography is quite a bit more sophisticated … Read More

Bite The Bullets: Honing Your Presentation Skills, Part 2

Kim PierceallCommunicating and WritingLeave a Comment

No Robot Presentations

In Part 1, we urged you to carefully consider your audience, your message and your toolbox in the initial planning stage for making a presentation. Additional presentation skills touched on getting creative with images while keeping text and transitions clean and clear. Part 2 wraps up with what happens at the event itself. 3. CONNECT WITH PARTICIPANTS: Engage. Be a … Read More