5 Marketing Things to Do Right Now

Kim PierceallMarketing, Running a BusinessLeave a Comment

Yeah, we know. “This” economy is a drag. Entrepreneurs like us are scrambling to put their energy and money into best-bets for breaking even, and just maybe branch out into growth areas. But you can and should make time for a few marketing steps that keep your name and services out there. At least pick one. 1. Be Online and … Read More

Evanston Bike Race Speeds into Town July 19th

Kim PierceallGrotto: Company & ClientsLeave a Comment

Pro cycling with a full-on family festival fills Downtown Evanston, Illinois, as it hosts the NorthShore University HealthSystem Grand Prix (the bike race formerly known as the “ENH Grand Prix of Cycling”). Mark your calendars for Sunday, July 19, 2009. A circuit through the main streets of town will be closed to cars as elite amateur and Olympic-level pro cyclists … Read More

BirthLink.com Welcomes New Arrival

Kim PierceallGrotto: Company & Clients, MarketingLeave a Comment

Redesigning the web site for Chicago’s premier birth and wellness resource provider, BirthLink.com, actually took…wait for it… nine months. Grotto partnered with founder Jo Anne Lindberg to rethink how the site was structured and design a robust new portal with easy access to the provider directory and birthing and health info, as well as Jo Anne’s own health-related business, Life … Read More

Sometimes You Just Need to Ask for Help

Kim PierceallCommunicating and Writing, Grotto: Company & Clients, Running a BusinessLeave a Comment

By nature, small business owners have a real DIY attitude. You have to when you wear that many hats: ceo, marketing director, receptionist, coffee maker/fetcher/cleaner-upper. It’s a great, and probably necessary trait. But successful entrepreneurs also need to know when they need help. Maybe it is high time you hired an intern for some marketing assistance or a bookkeeper to … Read More

Does Your Website Need a Check-up?

Kim PierceallCommunicating and Writing, Marketing, Running a BusinessLeave a Comment

Do you find yourself apologizing for your website when you send someone to it? (“Just ignore the pictures/flashy thing/out-of-date stuff.”) Do you feel like the site could actually motivate more people to call or buy? Does it just seem like the site feels a little dated or out-of-step with what you see on the Internet these days? Or, it doesn’t … Read More

Mind Your Copyrights: Is Facebook Getting Grabby?

Kim PierceallCommunicating and Writing, MarketingLeave a Comment

Whether or not you have taken the plunge and started exploring the possibilities for smart business marketing among the social networking sites, this news bears watching. This week, a story broke that Facebook recently – and quietly — changed its copyright policies which made it rather unclear as to whether or not they would own whatever users post on the popular … Read More

Grotto Communications Celebrates 10 Years!

Kim PierceallGrotto: Company & ClientsLeave a Comment

We are delighted to commemorate 10 years of providing our brand of marketing communications services to SMBs (small- to medium-sized businesses). The path has been sometimes up and sometimes down (and sometimes it was hard to tell which was which!). But reaching this milestone is a testament to the success of our methods and to the quality of our clients’ … Read More

Generating New Ideas to Keep Small Biz Healthy (or Afloat!)

Kim PierceallRunning a BusinessLeave a Comment

Andrew Field, CEO of PrintingForLess.com, has flung an interesting idea up the flagpole. He worries that the stimulus packages and attention to all the big business meltdowns in recent months miss a critical aspect of the problem. Scads of small- and medium-sized businesses (SMBs) are struggling and if they begin to shutter, the impact on unemployment, etc., will be far … Read More

Nimble Thinking Sparks Holiday Tradition

Kim PierceallMarketingLeave a Comment

Most of us have heard newscasters and various info portals over the years mention something about tracking Santa’s progress on his global marathon. Turns out, the technology has been around for 50 years and began with a mistake. A typo in the phone number for the big guy’s hotline resulted in kids inadvertently calling the North American Aerospace Defense Command … Read More