Mind Your Copyrights: Is Facebook Getting Grabby?

Kim PierceallCommunicating and Writing, MarketingLeave a Comment

Whether or not you have taken the plunge and started exploring the possibilities for smart business marketing among the social networking sites, this news bears watching. This week, a story broke that Facebook recently – and quietly — changed its copyright policies which made it rather unclear as to whether or not they would own whatever users post on the popular … Read More

Putting Yourself Out There

Kim PierceallCommunicating and Writing, MarketingLeave a Comment

Mind how you post information about yourself on social networking sites as businesses look to the web to compare notes. A recent poll by CareerBuilder.com shows 22% of hiring managers screen employee profiles on Facebook (doubled from 11% in 2006).  Many found discrepancies and promptly eliminated an applicant from the pool of candidates. Others report positive results (according to this … Read More

A Delightful Fontasy

Kim PierceallCommunicating and WritingLeave a Comment

To most, the world of typography is essentially invisible. We read, we write, we see letters of several styles and sizes pretty much all day…in work, ads and right here right now! But the underlying personality that the fonts convey can be rather a mystery to all but the designers and the production savvy among us. If you’ve ever even casually wondered about the … Read More

Mehvehzeh? Mdvdz? Medvedev!

Kim PierceallCommunicating and WritingLeave a Comment

Anybody else spend the morning trying to pronouce the name of Russia’s new president? Ok, maybe just me. Even listening to it again and again in the radio news reports of his coming out party, I just couldn’t get (gyet?) the hang of it. Putin. No problem. Yeltsin. Fine. Medvedev? Actually it looks better, easier in print. Reminds me of … Read More

Using Stories to Improve Communication

Kim PierceallCommunicating and Writing, MarketingLeave a Comment

Storytelling isn’t just for arts and media types. Crafting a compelling beginning, middle and end in any type of communication gives people a clear path in to your message.  From mini “elevator speeches” about your work to web site content, guiding listeners or readers with a clear set of directions will engage them and help them understand your point. Learn from … Read More