I get it. If you just started or run a smaller business or not-for-profit, getting a good-looking, working website up quickly is critical. And cost is absolutely a factor. But before you pick one of the simple, cheap website building options, review this website builder checklist. Make sure it’s the best fit for your business right now. Or, at least … Read More
When a Marketing Pro Has to Face the Music: New Website for Grotto
How many times can we make that joke about the cobbler’s kids never getting new loafers? Lots more times because the metaphor is still true. Well, this marketing gal and web spinner finally got around to giving the Grotto Communications website an much needed makeover. How to Decide What to Keep and What to Toss in a Website Redesign Reworking … Read More
Time to Go Mobile
Does your web site work for those on the go? Can someone find your business online “single-handedly”? Think about it. Where are they when people look at your website? If you have a business that targets other businesses, do your clients and prospective clients tend to work on the road or at a desk much of the day? Do you … Read More
How Do You Know When to Redesign?
New clients often sheepishly shake their heads as they admit how long they’ve been meaning to update their brochure, web site, fill-in-the-blank. Whether it’s time or money or ever-slippery priorities, small business owners and other harried types know that they should point some of their fractured attention toward marketing in order to lure new customers/clients. But how can you tell … Read More
How Your WordPress Site is Like Your Car
As a youth, my idea of a great car was one that got you where you wanted to go. From my jet black Chevy wagon (which sucked through a quart of oil per week) to my Dodge Duster (where the brakes rusted into the trunk held in place only by the lid), I didn’t fuss much with looks or … Read More