Running a sustainable and successful organization means finding a way to do something unique and staying in touch with that spirit of innovation. Companies and not-for-profits alike have focussed much attention on their core mission statements, as well they should. But that mission should be regularly activated by what you truly do for your clients and constituents.
Here’s an example word and design geeks in particular will appreciate: Typography depends on a highly specific language to define the nuances of each letterform. To discern the pros and cons of how different fonts look and how the style contributes to comprehension (both in terms of readability and the emotions they might trigger), type pros have created a lexicon for each part of a letter. You may have heard of “serifs” and maybe even of “ascenders.” You may not have noticed that something was missing.
Now, welcome the “pylon.” Cutting-edge graphic design firm Fwis illustrates the missing element and riffs off their discovery with a free new font, to boot. What a way to make a contribution, demonstrate what you know and show off what you do.
What’s missing in your field or daily operation? Find new ways to define and redefine how you operate. Not only will you meet a need, you might get a whole lot of well-deserved attention for doing it.