Congratulations to Chicago HD as we launch the redesign of their web site this week. Founder and principal Steve Panning asked Grotto Communications to bring the site for their high-def video editing studio up to now. First, we tackled the information architecture to help visitors navigate to what they wanted to know more efficiently. Then, the design began to take shape as we crafted a dark background and crisp containers to set the copy and images off nicely. The new look includes opening video text created by their editing team and provides a great way for prospective clients to check out their demo reels.

Update: Cut to five years later and we’ve partnered with Steve to refresh the website again, making it mobile-responsive and SEO savvy.