Wading into Social Media

Kim PierceallSocial Media MarketingLeave a Comment

Every Little Bit Counts Whether you post on Facebook, tweet every day or shudder with anxiety at the very idea, social media can connect your business to your customers in meaningful — and profitable — ways. One way to be sure it’s NOT meaningful? Post willy-nilly, in fits and starts, and not only will your followers be baffled by your … Read More

Finding Your Voice: Who Are You on Social Media?

Kim PierceallCommunicating and Writing, Marketing, Social Media Marketing2 Comments

Finding Your Voice on Social Media

You’re starting to get the hang of it. Posting updates on Facebook, creating a page for your business and maybe dipping into the river of noise that is Twitter. But how are other people “hearing” your voice? Do you come off like a knowledgeable and engaging business person? A super chatty wanna-be celebrity? A vague, disconnected cipher? Honing your “voice” … Read More