Keeping It Fresh: Watching Language Evolve

Kim PierceallCommunicating and Writing, Marketing

Frankly, I can weary of new words bandied about by, let’s face it, marketing departments and gurus and the like. The slangfest can get pretty odd. The whole IBM “ideation” situation leaves me with a serious case of the eye-rolls. But we need to keep those eyes on how people (colleagues, clients, young-ins) around us are really using language. The key … Read More