Redesigning the web site for Chicago’s premier birth and wellness resource provider, BirthLink.com, actually took…wait for it… nine months. Grotto partnered with founder Jo Anne Lindberg to rethink how the site was structured and design a robust new portal with easy access to the provider directory and birthing and health info, as well as Jo Anne’s own health-related business, Life Seasons Wellness/Five Element Shiatsu.

Secondary navigation access replaced the confusing frames-based format of the old site and gave us flexibility in guiding two unique audience groups — parents and practitioners — to the info they would find most useful. For example, within the Find a Provider section each specialty area is just one click away.

Response from members has been positive and we look forward to watching traffic reports to see how the site is growing up.