At last. Been working on a pretty makeover over at the Grotto web site for some time now. Despite just being primarily a color and style (as in spiffy CSS style for nifty web presentation) updates, I’m always surprised at how tricky it is to find time to implement marketing tasks for one’s one business. Worth sticking it out and pushing through all the details. Hope you like it.
The site features examples of newer projects we’ve completed, plus we’ve cut back on some of the extraneous stuff. The more I learn about online marketing and search engine optimization (SEO), the more I see reminders to keep business materials focussed on your area of expertise. Specialize and prosper! (Or, something like that.) Certainly any readers and prospective clients or partners are more able to get a bead on your skills and expertise if you don’t baffle them with a heap of info. I think we’re now setting a better example. Though just can’t help keeping the listings and snapshots of other grottoes up for fun.