Sometimes in the quest to promote our businesses we can get sucked into trying to look like everyone else. Mimicking the qualities of successful people is fine; it can help us improve and try on new ideas or approaches. But you must stay connected to the core of what makes your brand unique or you risk disappearing into a sea … Read More
ARTbody Gets in Shape: New Logo, Website from Grotto Communications
Angela Renee — creator of ARTbody: Angela Renee Technique, a unique approach to body sculpting — came to us looking to create a brand identity to represent her unique fitness program. Inspired by some sketches of the human form by Angela (she’s an artist as well), the Grotto team crafted a round mark with a curvaceous flow. Modern, feminine fonts spell out … Read More
Mehvehzeh? Mdvdz? Medvedev!
Anybody else spend the morning trying to pronounce the name of Russia’s new president? Ok, maybe just me. Even listening to it again and again in the radio news reports of his coming out party, I just couldn’t get (gyet?) the hang of it. Putin. No problem. Yeltsin. Fine. Medvedev? Actually it looks better, easier in print. Reminds me of … Read More