Improving Engagement in Email Marketing

Kim PierceallMarketingLeave a Comment

email marketing tips

Email Campaigns: 3 Simple Steps to Improve Your Reach Show of hands: Who is using email to stay in touch with clients/customers and VIPs? Excellent. Now, are you keeping an eye on your response rate? As email continues to be the most important tool for work, getting people to read and react to your incoming message can become more daunting … Read More

Time to Go Mobile

Kim PierceallMarketing, Website Design, Web ManagementLeave a Comment

Time to Go Mobile

Does your web site work for those on the go? Can someone find your business online “single-handedly”? Think about it. Where are they when people look at your website? If you have a business that targets other businesses, do your clients and prospective clients tend to work on the road or at a desk much of the day? Do you … Read More

How Do You Know When to Redesign?

Kim PierceallMarketing, Running a Business, Website Design, Web ManagementLeave a Comment

When to Redesign

  New clients often sheepishly shake their heads as they admit how long they’ve been meaning to update their brochure, web site, fill-in-the-blank. Whether it’s time or money or ever-slippery priorities, small business owners and other harried types know that they should point some of their fractured attention toward marketing in order to lure new customers/clients. But how can you … Read More

Finding Your Voice: Who Are You on Social Media?

Kim PierceallCommunicating and Writing, Marketing, Social Media Marketing2 Comments

Finding Your Voice on Social Media

You’re starting to get the hang of it. Posting updates on Facebook, creating a page for your business and maybe dipping into the river of noise that is Twitter. But how are other people “hearing” your voice? Do you come off like a knowledgeable and engaging business person? A super chatty wanna-be celebrity? A vague, disconnected cipher? Honing your “voice” … Read More

Are YOU the Master of Your Domain?

Kim PierceallMarketing, Running a BusinessLeave a Comment

Are You Master of Your Domain?

Imagine if you had to pay an annual fee for the privilege of using the address for your office. What if you didn’t know or remember exactly who “rented” that privilege to you or where to go to keep it? You might find someone else has snatched it up or some interloper masquerading as the keeper charges you three times … Read More

Translating Marketing Trends for Small Biz, NFPs

Kim PierceallCommunicating and Writing, MarketingLeave a Comment

The 2010 Kellstadt Marketing Group Symposium held this spring for DePaul University alums, students and grad students offered some intriguing insights into what they called the Next Gen. Much of these sessions serve marketers in corporations looking to expand and innovate on a grand scale. But the Grotto approach is to glean what we can from the big guys and … Read More

Right-Size Web Design

Kim PierceallCommunicating and Writing, MarketingLeave a Comment

Right-Sized Web Design

Sometimes the petite pepper provides the right amount of heat for a tasty recipe. With the arrival of a shiny new year — along with a shiny new decade — the promise of hot tech and the drive for business improvements can inspire many an entrepreneur to take a closer look at the company web site. Would the site deliver better … Read More

5 Marketing Things to Do Right Now

Kim PierceallMarketing, Running a BusinessLeave a Comment

Yeah, we know. “This” economy is a drag. Entrepreneurs like us are scrambling to put their energy and money into best-bets for breaking even, and just maybe branch out into growth areas. But you can and should make time for a few marketing steps that keep your name and services out there. At least pick one. 1. Be Online and … Read More