How Can We Leverage AI Without Letting It Take Our Lunch Money? Your level of acceptance or annoyance at this stage of the AI wave may depend on a lot of things. Our comfort level with how to handle new tech in general also affects how we approach this particularly
Is your social media marketing feeling a bit sluggish like a muggy summer night? If you need to stir up a breeze and refresh and increase your connections online, it’s time to re-engage with a better grip on how to assess the environment in which you are posting, your social
Sometimes in the quest to promote our businesses we can get sucked into trying to look like everyone else. Mimicking the qualities of successful people is fine; it can help us improve and try on new ideas or approaches. But you must stay connected to the core of what makes
Email Campaigns: 3 Simple Steps to Improve Your Reach Show of hands: Who is using email to stay in touch with clients/customers and VIPs? Excellent. Now, are you keeping an eye on your response rate? As email continues to be the most important tool for work, getting people to read
Does your web site work for those on the go? Can someone find your business online “single-handedly”? Think about it. Where are they when people look at your website? If you have a business that targets other businesses, do your clients and prospective clients tend to work on the road
New clients often sheepishly shake their heads as they admit how long they’ve been meaning to update their brochure, web site, fill-in-the-blank. Whether it’s time or money or ever-slippery priorities, small business owners and other harried types know that they should point some of their fractured attention toward marketing in
I have an unusually deep fondness for my refrigerator. If there was a fire, I would grab the crazy cats first, then give a longing look at the fridge and say goodbye, knowing that saving it wouldn’t be possible. Or logical. Or even sane. Mentioned this to a client once
Ever wonder if you are on some kind of list? How did you get there? What are people saying about you? Seems like the expansive frontiers of the internet would make it easier to track that sort of thing. And in some ways, it does. The unsung workhorses of your
You’re starting to get the hang of it. Posting updates on Facebook, creating a page for your business and maybe dipping into the river of noise that is Twitter. But how are other people “hearing” your voice? Do you come off like a knowledgeable and engaging business person? A super
Imagine if you had to pay an annual fee for the privilege of using the address for your office. What if you didn’t know or remember exactly who “rented” that privilege to you or where to go to keep it? You might find someone else has snatched it up or