How Do You Know When to Redesign?

Kim PierceallMarketing, Running a Business, Website Design, Web ManagementLeave a Comment

When to Redesign

  New clients often sheepishly shake their heads as they admit how long they’ve been meaning to update their brochure, web site, fill-in-the-blank. Whether it’s time or money or ever-slippery priorities, small business owners and other harried types know that they should point some of their fractured attention toward marketing in order to lure new customers/clients. But how can you … Read More

Are YOU the Master of Your Domain?

Kim PierceallMarketing, Running a BusinessLeave a Comment

Are You Master of Your Domain?

Imagine if you had to pay an annual fee for the privilege of using the address for your office. What if you didn’t know or remember exactly who “rented” that privilege to you or where to go to keep it? You might find someone else has snatched it up or some interloper masquerading as the keeper charges you three times … Read More

5 Marketing Things to Do Right Now

Kim PierceallMarketing, Running a BusinessLeave a Comment

Yeah, we know. “This” economy is a drag. Entrepreneurs like us are scrambling to put their energy and money into best-bets for breaking even, and just maybe branch out into growth areas. But you can and should make time for a few marketing steps that keep your name and services out there. At least pick one. 1. Be Online and … Read More

Sometimes You Just Need to Ask for Help

Kim PierceallCommunicating and Writing, Grotto: Company & Clients, Running a BusinessLeave a Comment

By nature, small business owners have a real DIY attitude. You have to when you wear that many hats: ceo, marketing director, receptionist, coffee maker/fetcher/cleaner-upper. It’s a great, and probably necessary trait. But successful entrepreneurs also need to know when they need help. Maybe it is high time you hired an intern for some marketing assistance or a bookkeeper to … Read More

Does Your Website Need a Check-up?

Kim PierceallCommunicating and Writing, Marketing, Running a BusinessLeave a Comment

Do you find yourself apologizing for your website when you send someone to it? (“Just ignore the pictures/flashy thing/out-of-date stuff.”) Do you feel like the site could actually motivate more people to call or buy? Does it just seem like the site feels a little dated or out-of-step with what you see on the Internet these days? Or, it doesn’t … Read More

Generating New Ideas to Keep Small Biz Healthy (or Afloat!)

Kim PierceallRunning a BusinessLeave a Comment

Andrew Field, CEO of PrintingForLess.com, has flung an interesting idea up the flagpole. He worries that the stimulus packages and attention to all the big business meltdowns in recent months miss a critical aspect of the problem. Scads of small- and medium-sized businesses (SMBs) are struggling and if they begin to shutter, the impact on unemployment, etc., will be far … Read More

Shoppers Now Prefer Search Engines to Yellow Pages

Kim PierceallMarketing, Running a BusinessLeave a Comment

It’s official. As of 2008, local shoppers report using search engines (the usual suspects like Google, Yahoo, MSN) more than traditional print directories. Led by the venerable Yellow Pages, these print editions are still likely to be a tool for finding businesses. The Web Pro News article also reports internet yellow-type directory sites are currently third in the list of chosen options. The article … Read More

Independent Retailers Earn High Marks

Kim PierceallRunning a BusinessLeave a Comment

As we begin our research for remodeling the kitchen, I picked up a copy of Consumer Reports Kitchen Planning and Buying Guide 2008. A section on best buys rated appliance retailers on price, selection, service, etc. Turns out that shoppers scored “independent stores” at 89% and 87% (for small and major appliances) bringing this category in at #2 in both … Read More