How Can We Leverage AI Without Letting It Take Our Lunch Money? Your level of acceptance or annoyance at this stage of the AI wave may depend on a lot of things. Our comfort level with how to handle new tech in general also affects how we approach this particularly
Can it be twenty years? Really? In 1999, I hatched a plan and stepped out into the unknown of business ownership. But how did I land here? Sure, I flirted with the idea of being a freelancer designer/marketer in my 20’s. But building a client base and filling in much
New clients often sheepishly shake their heads as they admit how long they’ve been meaning to update their brochure, web site, fill-in-the-blank. Whether it’s time or money or ever-slippery priorities, small business owners and other harried types know that they should point some of their fractured attention toward marketing in
As a youth, my idea of a great car was one that got you where you wanted to go. From my jet black Chevy wagon (which sucked through a quart of oil per week) to my Dodge Duster (where the brakes rusted into the trunk held in place only
Ever wonder if you are on some kind of list? How did you get there? What are people saying about you? Seems like the expansive frontiers of the internet would make it easier to track that sort of thing. And in some ways, it does. The unsung workhorses of your
Imagine if you had to pay an annual fee for the privilege of using the address for your office. What if you didn’t know or remember exactly who “rented” that privilege to you or where to go to keep it? You might find someone else has snatched it up or
Yeah, we know. “This” economy is a drag. Entrepreneurs like us are scrambling to put their energy and money into best-bets for breaking even, and just maybe branch out into growth areas. But you can and should make time for a few marketing steps that keep your name and services
By nature, small business owners have a real DIY attitude. You have to when you wear that many hats: ceo, marketing director, receptionist, coffee maker/fetcher/cleaner-upper. It’s a great, and probably necessary trait. But successful entrepreneurs also need to know when they need help. Maybe it is high time you hired
Do you find yourself apologizing for your website when you send someone to it? (“Just ignore the pictures/flashy thing/out-of-date stuff.”) Do you feel like the site could actually motivate more people to call or buy? Does it just seem like the site feels a little dated or out-of-step with what
Andrew Field, CEO of PrintingForLess.com, has flung an interesting idea up the flagpole. He worries that the stimulus packages and attention to all the big business meltdowns in recent months miss a critical aspect of the problem. Scads of small- and medium-sized businesses (SMBs) are struggling and if they begin