Writing healthcare marketing content is a bit of a tightrope act. You want to be intriguing enough to attract people’s attention in order to share important information about their health and about how you can help. The content must also be very respectful, factual and clear. Whether your audience is prospective patients for a medical practice or healthcare colleagues for … Read More
Writing and Styling Tips for an Online World
Are You Spaced Out? Ok, this first one is actually a typing tip. ONLY USE ONE SPACE between sentences. Anyone who took a traditional typing class back in the day had the concept of pushing the space bar twice after every sentence drilled into their noggins. But in the publishing world — where typography is quite a bit more sophisticated … Read More
Bite The Bullets: Honing Your Presentation Skills, Part 2
In Part 1, we urged you to carefully consider your audience, your message and your toolbox in the initial planning stage for making a presentation. Additional presentation skills touched on getting creative with images while keeping text and transitions clean and clear. Part 2 wraps up with what happens at the event itself. 3. CONNECT WITH PARTICIPANTS: Engage. Be a … Read More
Bite The Bullets: Honing Your Presentation Skills, Part 1
If you find yourself standing in front of a group of people with a big screen over your shoulder, you will probably find the experience more gratifying for everyone involved if you feel more confident about your presentation skills. Build that confidence by honing your message and keeping your PowerPoint deck — or any other tools you use — clean … Read More
Ode to a Fridge: Why Design Matters
I have an unusually deep fondness for my refrigerator. If there was a fire, I would grab the crazy cats first, then give a longing look at the fridge and say goodbye, knowing that saving it wouldn’t be possible. Or logical. Or even sane. Mentioned this to a client once and — rightly so — got a look of puzzlement … Read More
Finding Your Voice: Who Are You on Social Media?
You’re starting to get the hang of it. Posting updates on Facebook, creating a page for your business and maybe dipping into the river of noise that is Twitter. But how are other people “hearing” your voice? Do you come off like a knowledgeable and engaging business person? A super chatty wanna-be celebrity? A vague, disconnected cipher? Honing your “voice” … Read More
Translating Marketing Trends for Small Biz, NFPs
The 2010 Kellstadt Marketing Group Symposium held this spring for DePaul University alums, students and grad students offered some intriguing insights into what they called the Next Gen. Much of these sessions serve marketers in corporations looking to expand and innovate on a grand scale. But the Grotto approach is to glean what we can from the big guys and … Read More
Right-Size Web Design
Sometimes the petite pepper provides the right amount of heat for a tasty recipe. With the arrival of a shiny new year — along with a shiny new decade — the promise of hot tech and the drive for business improvements can inspire many an entrepreneur to take a closer look at the company web site. Would the site deliver better … Read More
Sometimes You Just Need to Ask for Help
By nature, small business owners have a real DIY attitude. You have to when you wear that many hats: ceo, marketing director, receptionist, coffee maker/fetcher/cleaner-upper. It’s a great, and probably necessary trait. But successful entrepreneurs also need to know when they need help. Maybe it is high time you hired an intern for some marketing assistance or a bookkeeper to … Read More
Does Your Website Need a Check-up?
Do you find yourself apologizing for your website when you send someone to it? (“Just ignore the pictures/flashy thing/out-of-date stuff.”) Do you feel like the site could actually motivate more people to call or buy? Does it just seem like the site feels a little dated or out-of-step with what you see on the Internet these days? Or, it doesn’t … Read More
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