How to Get the Right Balance and Write Great Healthcare Content

Kim PierceallCommunicating and Writing1 Comment

writing great healthcare content

Writing healthcare marketing content is a bit of a tightrope act. You want to be intriguing enough to attract people’s attention in order to share important information about their health and about how you can help. The content must also be very respectful, factual and clear. Whether your audience is prospective patients for a medical practice or healthcare colleagues for … Read More

Writing and Styling Tips for an Online World

Kim PierceallCommunicating and WritingLeave a Comment

Writing and Typing Tips

Are You Spaced Out? Ok, this first one is actually a typing tip. ONLY USE ONE SPACE between sentences. Anyone who took a traditional typing class back in the day had the concept of pushing the space bar twice after every sentence drilled into their noggins. But in the publishing world — where typography is quite a bit more sophisticated … Read More

Bite The Bullets: Honing Your Presentation Skills, Part 2

Kim PierceallCommunicating and WritingLeave a Comment

No Robot Presentations

In Part 1, we urged you to carefully consider your audience, your message and your toolbox in the initial planning stage for making a presentation. Additional presentation skills touched on getting creative with images while keeping text and transitions clean and clear. Part 2 wraps up with what happens at the event itself. 3. CONNECT WITH PARTICIPANTS: Engage. Be a … Read More

Finding Your Voice: Who Are You on Social Media?

Kim PierceallCommunicating and Writing, Marketing, Social Media Marketing2 Comments

Finding Your Voice on Social Media

You’re starting to get the hang of it. Posting updates on Facebook, creating a page for your business and maybe dipping into the river of noise that is Twitter. But how are other people “hearing” your voice? Do you come off like a knowledgeable and engaging business person? A super chatty wanna-be celebrity? A vague, disconnected cipher? Honing your “voice” … Read More

Translating Marketing Trends for Small Biz, NFPs

Kim PierceallCommunicating and Writing, MarketingLeave a Comment

The 2010 Kellstadt Marketing Group Symposium held this spring for DePaul University alums, students and grad students offered some intriguing insights into what they called the Next Gen. Much of these sessions serve marketers in corporations looking to expand and innovate on a grand scale. But the Grotto approach is to glean what we can from the big guys and … Read More

Right-Size Web Design

Kim PierceallCommunicating and Writing, MarketingLeave a Comment

Right-Sized Web Design

Sometimes the petite pepper provides the right amount of heat for a tasty recipe. With the arrival of a shiny new year — along with a shiny new decade — the promise of hot tech and the drive for business improvements can inspire many an entrepreneur to take a closer look at the company web site. Would the site deliver better … Read More

Sometimes You Just Need to Ask for Help

Kim PierceallCommunicating and Writing, Grotto: Company & Clients, Running a BusinessLeave a Comment

By nature, small business owners have a real DIY attitude. You have to when you wear that many hats: ceo, marketing director, receptionist, coffee maker/fetcher/cleaner-upper. It’s a great, and probably necessary trait. But successful entrepreneurs also need to know when they need help. Maybe it is high time you hired an intern for some marketing assistance or a bookkeeper to … Read More

Does Your Website Need a Check-up?

Kim PierceallCommunicating and Writing, Marketing, Running a BusinessLeave a Comment

Do you find yourself apologizing for your website when you send someone to it? (“Just ignore the pictures/flashy thing/out-of-date stuff.”) Do you feel like the site could actually motivate more people to call or buy? Does it just seem like the site feels a little dated or out-of-step with what you see on the Internet these days? Or, it doesn’t … Read More