Ode to a Fridge: Why Design Matters

Kim PierceallCommunicating and Writing, Marketing

Why Design Matters

I have an unusually deep fondness for my refrigerator. If there was a fire, I would grab the crazy cats first, then give a longing look at the fridge and say goodbye, knowing that saving it wouldn’t be possible. Or logical. Or even sane. Mentioned this to a client once and — rightly so — got a look of puzzlement … Read More

Right-Size Web Design

Kim PierceallCommunicating and Writing, Marketing

Right-Sized Web Design

Sometimes the petite pepper provides the right amount of heat for a tasty recipe. With the arrival of a shiny new year — along with a shiny new decade — the promise of hot tech and the drive for business improvements can inspire many an entrepreneur to take a closer look at the company web site. Would the site deliver better … Read More

BirthLink.com Welcomes New Arrival

Kim PierceallGrotto: Company & Clients, Marketing

Redesigning the web site for Chicago’s premier birth and wellness resource provider, BirthLink.com, actually took…wait for it… nine months. Grotto partnered with founder Jo Anne Lindberg to rethink how the site was structured and design a robust new portal with easy access to the provider directory and birthing and health info, as well as Jo Anne’s own health-related business, Life … Read More

Redefining a Web Presence for Chicago HD

Kim PierceallGrotto: Company & Clients

Congratulations to Chicago HD as we launch the redesign of their web site this week. Founder and principal Steve Panning asked Grotto Communications to bring the site for their high-def video editing studio up to now. First, we tackled the information architecture to help visitors navigate to what they wanted to know more efficiently. Then, the design began to take shape … Read More

Remodeled Website Shows Its True Dynamic Colors

Kim PierceallGrotto: Company & Clients

Announcing another new website redesign from Grotto Communications. The team at Dynamic Colors Inc. wanted to improve the branding of their website, tying it into the company’s color scheme and showcasing their successes. Their new website keeps copy succinct while links to photo galleries provide images of the company’s expert painting and remodeling work. Update: We recently worked with Dynamic … Read More